Digital News & Articles

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Your 2024 Marketing Strategy: What You Need To Know

The way people interact with technology is changing quickly, so you need to keep up! New technologies and trends are emerging every day that will impact how your customers use the internet and social media. To succeed in 2024, you must stay up-to-date on these innovations and their potential impact on marketing strategies.

AI Marketing: The Good, the Bad, and the Downright Creepy

Artificial intelligence is reshaping digital marketing in exciting ways. When used properly, AI can enhance customer experiences through hyper-personalization, provide predictive insights to optimize campaigns, and automate repetitive tasks to free up marketers. However, AI does come with risks if not implemented thoughtfully. 

Choosing the Right Social Media Platform for Marketing Your Business

The key to successful social media marketing lies in choosing the right platform and how well you use it. It’s vital to clearly understand your audience, set realistic goals, and produce consistent, quality content that resonates with your followers.

Credentials in Marketing

Credentials in Marketing

You’re a marketing professional. You’ve got the right degree and are good at what you do. But what if there was a way to make yourself even more valuable? What if there was a way for your customers to know that you were a real expert in your field? That’s where credentials come into play.

Google Analytics 4: What You Need To Know

Google Analytics 4: What You Need To Know

The world of digital marketing has changed a lot over the past few years. In fact, it’s changed so much that many people have become overwhelmed by all the different tactics, strategies, and tools they need to know to succeed online. One of these tools is Google Analytics 4 (or “GA4”). But what exactly is it? And why should you use it? Keep reading…

Why Social Media?

Why Social Media?

Social media has become one of the most effective ways to market your business. It can be used for everything from lead generation to customer retention and loyalty. Let’s explore how social media can help your business, how it’s different from traditional marketing methods, and which platforms are best suited for which kinds of businesses.

YouTube Marketing Need-To-Know

YouTube Marketing Need-To-Know

With over one billion monthly active users, YouTube is the second most-visited website in the world. In fact, it has over 82 million hours of video watched daily, and 70% of people who come to YouTube say they are searching for a specific brand or product. This is why...

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