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10 Things To Consider For Visually Appealing Marketing

by michelle@click-shark.com | August 1, 2024 | Branding, Design, User Experience | 0 Comments

Creating compelling visuals for your website, email campaigns, newsletters, or social media is crucial for capturing your audience's attention and conveying your message effectively. High-quality visuals not only enhance the aesthetic appeal but also improve...

Ethical Use of AI in Marketing: Balancing Innovation and Integrity

by michelle@click-shark.com | August 1, 2024 | Strategy | 0 Comments

Artificial Intelligence (AI) is revolutionizing the marketing landscape in today's digital age. From personalized customer experiences to data-driven insights, AI offers businesses unparalleled business opportunities. However, as with any powerful tool, the ethical...

Your 2024 Marketing Strategy: What You Need To Know

by michelle@click-shark.com | May 28, 2024 | Strategy, User Experience | 0 Comments

The way people interact with technology is changing quickly, so you need to keep up! New technologies and trends are emerging every day that will impact how your customers use the internet and social media. To succeed in 2024, you must stay up-to-date on these innovations and their potential impact on marketing strategies.

How To Turn Negative Comments Into A Plus

Branding, Strategy, User Experience

Not all of us have the perfect business model, the perfect product or service that never fails, or the perfect staff to execute our product or service. If you do, congratulations. You are lucky. For those of us who don’t, read on to learn how to handle the negative comments we all see at one point or another.

Tracking Your Data

Data Analytics, SEO, Strategy

As a business owner, you're constantly busy with your job and the various responsibilities that fall under it. One of these responsibilities is to track your data. To effectively run a campaign, you need to know how it's performing against your goals and benchmarks....

Credentials in Marketing

Branding, Strategy

You’re a marketing professional. You’ve got the right degree and are good at what you do. But what if there was a way to make yourself even more valuable? What if there was a way for your customers to know that you were a real expert in your field? That’s where credentials come into play.

Google Analytics 4: What You Need To Know

SEO, Strategy, User Experience

The world of digital marketing has changed a lot over the past few years. In fact, it’s changed so much that many people have become overwhelmed by all the different tactics, strategies, and tools they need to know to succeed online. One of these tools is Google Analytics 4 (or “GA4”). But what exactly is it? And why should you use it? Keep reading…

Why Social Media?

Branding, Social Media, Strategy

Social media has become one of the most effective ways to market your business. It can be used for everything from lead generation to customer retention and loyalty. Let’s explore how social media can help your business, how it’s different from traditional marketing methods, and which platforms are best suited for which kinds of businesses.

So You Want To Start A Business

Branding, Design, Strategy, User Experience

Starting your own business can be an exciting and rewarding experience. There are many ways to go about it, and you don’t need much money or experience to get started.