With over one billion monthly active users, YouTube is the second most-visited website in the world. In fact, it has over 82 million hours of video watched daily, and 70% of people who come to YouTube say they are searching for a specific brand or product. This is why it’s important to start using this platform to promote your business.
YouTube is the second most-visited website in the world, with over one billion monthly active users. It has more than 82 million hours of video watched daily, and 70% of people who come to YouTube say they are searching for a specific brand or product. This is why it’s important to start using this platform to promote your business.
How can you get started? Here are some tips:
- Create a channel – This is where you will post all of your videos and other content related to your business. You can also have multiple channels if you want to create separate content for different topics. Make sure to fill out all of the details about yourself so that viewers can learn more about who you are and what you do before they watch any content on their own accord; this will help them feel more comfortable purchasing from you later on down the road.
- Optimize your videos – Video titles should be descriptive so that people know what they’re going to see when they click through (i.e., “How To Use An Espresso Machine” instead of just “Espresso Machine”). The description should be short but interesting enough so that viewers want more information about what’s happening in each video.
- Include links in your videos – When uploading videos to YouTube, make sure that there are links included within them where viewers can learn more about your business directly from their computer screens.
- Use relevant keywords in the title and description fields—this is important because when someone searches for something on Google (which is where most people will find your video), these fields will be displayed at the top of their search results page. If your video isn’t showing up on search results pages because it’s not optimized correctly, then no one will ever see it!
YouTube marketing is the new wave for businesses. So, if you want to get on board with this strategy and reach out to your customers, you must create videos of your products and services. A company will average reach $79 for every $1 spent on YouTube marketing. It’s also one of the best platforms to be noticed by a wider audience. If you use this strategy, you can expect to see more views on your content in a very short time frame. Overall, it doesn’t come as a surprise when people say that YouTube Marketing is changing businesses worldwide.
Takeaway:
YouTube is a great social media platform for engaging with customers.